§ TRIBELA LABS
The research arm,
behind the quiet.
Tribela Labs is where we study what social technology becomes when it's designed for presence instead of performance. Our work shapes the app, the policies, and the conversation around healthier digital life.
§ WHAT WE DO
Research, in service of a calmer internet.
Most platforms are designed for scale. Tribela Labs is designed for presence — a small studio of researchers, designers and technologists studying how interfaces shape behaviour, how young people experience the social internet, and what "intentional connection" can look like at the level of pixels and policy.
Some of our work shows up directly in the app. Some of it lives in essays, briefings and quiet collaborations with the people building the next generation of digital tools.
The Tribela platform itself is where the research meets reality — a working example of the theory in practice, shaped by what we learn and refined in the open.
Collaborate with us →§ AREAS OF WORK
Four lines of inquiry.
- § 01 — ATTENTION
How attention is shaped.
We study the quiet mechanics of feeds, notifications and interface rhythm — and what changes when a product is designed for presence instead of performance.
- § 02 — DESIGN
Calm-by-design, in practice.
We research the patterns that build real connection — interfaces and product decisions designed to deepen relationships rather than maximise time spent.
- § 03 — YOUTH & SAFETY
Built with the next generation in mind.
Looking at the latest in safety by design and a network of youth-safety researchers, we explore what age-appropriate, dignified social design actually looks like.
- § 04 — AI MODERATION
AI moderation, built with restraint.
We're developing AI moderation models trained for context, nuance and care — used to support human moderators, not replace them. Designed to catch harm early while protecting privacy, dignity and the texture of real conversation.
- § 05 — PARTNERSHIPS
Open work, shared findings.
Incubated at Oxford University Innovation. We publish what we learn, and collaborate with academics, clinicians and creators who care about the same questions.
§ PARTNERS
Incubated at Oxford.
Built with good company.
Tribela Labs was incubated at Oxford University Innovation and works with a growing circle of independent researchers and clinicians.
Working on something adjacent?
Researchers, clinicians, educators, designers — if your work meets ours, we'd love to hear from you.
Get in touch →