Age assurance
Platforms likely to be accessed by children are expected to know, with reasonable confidence, who is a child — and adjust the experience accordingly.
United Kingdom
The Online Safety Act, in plain English
The UK Online Safety Act shifts responsibility onto services to design for the people using them — especially children. Here is what it asks for, and how Tribela is built around it.
- Designed for teens and young people
- Live in 40+ countries
- Age-aware moderation
- No ads. Free to use.
What it asks of platforms
Safer defaults for children
Child users should not be dropped into the same environment as adults. Protective settings are expected to be on from the start.
Risk assessment
Services are expected to assess how their design could expose children to harm, and to act on what they find.
Design accountability
The focus is not only on content, but on the mechanics — recommendation, retention and exposure — that shape what children encounter.
Where Tribela stands
Tribela is a new independent social and entertainment app, designed for teens and young people and live in more than 40 countries. Age-aware defaults, intentional audience selection and moderation that weighs age, context and risk are part of the product — not bolted on after the fact.
We work with K-ID on youth compliance and age-assurance requirements in the UK and Australia, so evolving youth-safety standards are built directly into the experience. Tribela was incubated at Oxford University Innovation.
This page is a general explainer, not legal advice. For the official position, see Ofcom’s guidance on the Online Safety Act.
Common questions
What is the UK Online Safety Act?
It is UK legislation regulated by Ofcom that places duties on online services to protect users — and children in particular — from harmful content and from design choices that increase risk.
What is age assurance?
Age assurance is the set of methods a service uses to establish, with reasonable confidence, whether a user is a child, so the experience can be adjusted appropriately.
How does Tribela approach these requirements?
Tribela is designed for teens and young people, with age-aware defaults, intentional audience selection on every post, and moderation that considers age, context and risk. We work with K-ID on youth compliance and age-assurance requirements in the UK and Australia.
Does this replace parental supervision?
No. Regulation raises the floor for how services are designed. Parents still benefit from understanding an app's design, and from choosing apps whose defaults align with their family.
Social media should fit into a young person’s life — not take it over.
No infinite scroll. No autoplay. No public popularity contest. Free to download, free to use.
- Designed for teens and young people
- Live in 40+ countries
- Age-aware moderation
- No ads. Free to use.