At Tribela, we are redefining what social media can be for youth. Through thoughtful design and innovative technology, we aim to create a safer, more empowering digital experience. By addressing critical challenges such as safety, user control, and trust, Tribela prioritizes teens' well-being and fosters meaningful connections that inspire growth and creativity.
At Tribela, our mission is to redefine social media as a platform that prioritizes safety, empowerment, and authentic connections for the next generation. By leveraging innovative technologies, including machine learning and AI, alongside intentional design, we aim to foster trust, promote well-being, and ensure user autonomy. Tribela is committed to creating a digital space where teens feel empowered to engage, connect, and grow in an environment that respects their individuality and protects their well-being.
Our vision is to create a community-centered social hub where teens can safely connect, learn, and grow. Tribela aspires to become more than just a platform—it’s a space for shops, schools, and community pages, fostering meaningful relationships and opportunities for collaboration. By prioritizing safety, trust, and well-being, we aim to transform social media into a force for good, empowering teens to thrive in a supportive and inclusive digital environment.
At Tribela, we are committed to addressing the challenges of safety, user control, and well-being at the core of everything we do. By prioritizing user autonomy and designing for positive impact over engagement-driven metrics, we aim to empower teens to take control of their online experiences. Through thoughtful innovation and intentional design, Tribela ensures a trusted space where meaningful connections and safety come first.
The team behind Tribela is driven by a shared vision to revolutionize social media for the next generation. With expertise spanning technology, business, and user experience, we are committed to building a platform that prioritizes safety, user autonomy, and meaningful connections. By combining innovation with a deep understanding of teens' needs, we are paving the way for a safer and more empowering digital future.
Founder & CEO
Natalie Boll is a seasoned entrepreneur with over 20 years in media, known for leading award-winning projects. Inspired by personal experiences, she founded Tribela to create a safe, empowering social media platform that prioritizes safety, privacy, and user autonomy. Natalie is assembling a passionate team to redefine the digital future for the next generation.
CSO - Machine Learning & AI
With a PhD in theoretical physics and extensive expertise in machine learning, Gatis Mikelsons applies cutting-edge techniques to real-world problems. As a co-founder of Veer and an advisor, his insights help Tribela build robust, scalable, and secure AI-driven systems.
Team Lead
Marit Brademann blends social science and digital design to lead Tribela’s ethical design initiatives. Currently a philosophy graduate student, she ensures the platform embodies core values like agency, equality, and privacy while empowering users through safe digital experiences.
Digital Economy & Platform Innovation
Zhifeng Chen, PhD, combines academic expertise in international development and contemporary Chinese studies with business acumen. His deep knowledge of digital industries and consumer ecosystems drives innovative solutions in Tribela’s evolving platform economy.
Advisor – Marketing & Strategy
Rachel Bautista is a marketing expert with over 20 years of experience driving growth for companies like Meta and Visa. She specializes in innovative, customer-focused strategies that bridge brand and product marketing, providing Tribela with invaluable insights into scaling and engagement.
Advisor – Advertising, Privacy & Enterprise Solutions
Sakshi Chadha brings over a decade of experience in advertising, programmatic media, and consumer privacy through leadership roles at Facebook, Pinterest, and Amazon. Specializing in enterprise technology and market strategies, she ensures Tribela stays at the forefront of innovation while maintaining trust and transparency in its approach to user data and advertising solutions.
Advisor – Social Media & Community Strategy
Britt Smith brings over a decade of experience in branding and social media strategy to Tribela. She specializes in building creator networks and meaningful communities that drive engagement, fostering loyalty and growth for digital platforms.
Advisor – Cybersecurity
Alen Beganovic brings 20+ years of cybersecurity expertise to Tribela, ensuring the platform remains a safe space for users. His guidance on secure digital infrastructures is key to protecting teens from online threats.