An official Oxford University Innovation venture
Tribela - Empowering The Community
At Tribela, we are redefining what social media can be for communities. Through thoughtful design and innovative technology, we aim to create a safer, more empowering digital experience. By addressing critical challenges such as safety, user control, and trust, Tribela prioritizes well-being and fosters meaningful connections that inspire growth and creativity.
Our Mission
At Tribela, our mission is to redefine social media as a platform that prioritizes safety, empowerment, and authentic connections for all. By leveraging innovative technologies, including machine learning and AI, alongside intentional design, we aim to foster trust, promote well-being, and ensure user autonomy. Tribela is committed to creating a digital space where users feel empowered to engage, connect, and grow in an environment that respects individuality and protects well-being.
Our Vision
Our vision is to create a community-centered social hub where users of all ages can safely connect, learn, and grow. Tribela aims to be more than just a platform—it’s a space for shops, schools, and community pages, fostering meaningful relationships and collaboration. By prioritizing safety, trust, and well-being, we strive to transform social media into a force for good, empowering individuals to thrive in a supportive and inclusive digital environment.
Our Commitment
At Tribela, we are committed to addressing the challenges of safety, user control, and well-being at the core of everything we do. By prioritizing user autonomy and designing for positive impact over engagement-driven metrics, we aim to empower individuals to take control of their online experiences. Through thoughtful innovation and intentional design, Tribela creates a trusted space where meaningful connections and safety always come first.
Our Team
The team behind Tribela is united by a shared mission to reimagine social media for the next generation. With backgrounds in technology, business, media, and user experience, we’re building a platform that puts safety, autonomy, and meaningful connection at the center. Driven by innovation and empathy, we are committed to creating a healthier, more empowering digital future for youth everywhere.
Natalie Boll
Founder & CEO
Drawing from over 20 years of experience in media and a track record of leading award-winning projects, Natalie leads Tribela as founder and CEO. She created the platform to offer a safer, more empowering digital space for teens—one that prioritizes privacy, safety, and user autonomy. Natalie is assembling a mission-driven team to help redefine the digital future for the next generation.
Sakshi Chadha
Advertising and Partnerships
With over a decade of experience at Facebook, Pinterest, and Amazon, Sakshi leads advertising and partnerships at Tribela.
A specialist in programmatic media, enterprise technology, and consumer privacy, she ensures Tribela remains at the forefront of innovation while maintaining trust and transparency in its approach to user data and ethical advertising solutions.
Rachel Bautisa
Marketing
Backed by over 20 years of experience at global brands like Meta and Visa, Rachel leads Tribela’s marketing strategy with a focus on growth, engagement, and brand integrity. Her ability to bridge product and brand marketing brings invaluable insight to Tribela’s mission of building a trusted, youth-first platform.
Marit Brademann
Team Lead
Marit Brademann blends social science and digital design to lead Tribela’s ethical design initiatives. Currently a philosophy graduate student, she ensures the platform embodies core values like agency, equality, and privacy while empowering users through safe digital experiences.
Brittan Smith
Social Media & Community Strategy
Britt Smith brings over a decade of experience in branding and social media strategy to Tribela. She specializes in building creator networks and meaningful communities that drive engagement, fostering loyalty and growth for digital platforms.
Lindsay Powell
Community Partnerships
Lindsay is an experienced educator with 15 years of expertise teaching Chemistry and Psychology across national and international curricula, including the International and European Baccalaureates. A qualified teacher with degrees from Oxford and Nottingham, she has since transitioned to roles in careers education, including co-founding an AI-focused start-up and her own business connecting communities with schools.
Alen Beganovic
Advisor – Cybersecurity
Alen Beganovic brings 20+ years of cybersecurity expertise to Tribela, ensuring the platform remains a safe space for users. His guidance on secure digital infrastructures is key to protecting teens from online threats.
June Zhao
Advisor - Oxford University, AI Ethics and Children
June is an experienced academic researcher at Oxford University, specializing in the interaction between human and AI systems. Their research explores the impact of algorithmic systems on everyday life, with a focus on families and young children. Using a human-centered approach, Jun employs both quantitative and qualitative methods to understand user needs and design AI-driven solutions that align with human values.